The Business of Marketing 2026
Arrangement
Uncover the potential of marketing as a true business discipline at this one-day event. With a lineup of distinguished speakers, experts, and well-documented cases, this event is a must-attend for marketers seeking to align strategies, unleash commercial potential, and master impactful metrics across the value chain.
The event is a cooperation between the 3 main marketing organisations in Denmark: Dansk Markedsføring, KreaKom and Dansk Annoncørforening, with Ipsos as a strategic partner.
Why Attend?
- Gain actionable insights to align marketing with business objectives.
- Learn to maximize strategi, commercial, creative, and media effectiveness.
- Discover how to differentiate between vanity and valuable metrics for business and societal impact.
Event Highlights
- Keynote Speaker & 9 Expert Talks.
- Networking with Industry Peers.
- Food and Drinks Provided.
Explore the full program here