Digital Services Act

Deadline for svar er torsdag den 20. august. Send en mail med dine svar, gerne på engelsk, til vores juridiske rådgiver, Cecilie Kunz Paulsen på ckp@kreakom.dk. Hvis du svarer på denne, angiv gerne denne overskrift: Digital Services Act. 

Digital Services Act – Your chance to improve the agency-platform relationship

The Digital Services Act (DSA) is intended to regulate platforms. This includes the services they provide to both business users and end users as well as their responsibility and liability for the content shared on their platforms, e.g. when video or audio content is misleading, harmful or illegal. The DSA also encompasses discriminatory algorithms, online advertising, and competition aspects, i.e. the role of platforms as gatekeepers. A public consultation is ongoing, EACA is coordinating a joint response by members.

What are the implications for agencies? The DSA can be a tool to help shape agencies’ future relationship with platforms. The consultation takes a close look at online advertising, including misleading ads or claims regarding advertising counterfeit, fake or dangerous products (e.g. in the context of Covid-19), unsafe children toys, etc.. The Commission wants to better understand transparency in advertising (money flows, micro-targeting, the spread and monetisation of disinformation), or advertising-related processes (e.g. programmatic advertising).

EACA is seeking your input to the consultation with an aim to explain that additional legislation is not needed, to help you improve your business relations with platform, and to increase transparency for your clients. 

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