Programmatic 2019

Arrangement

IABs Programmatic Conference on 28th November 2019 is Scandinavia’s most important conference specialized on programmatic advertising. Get inspired by the latest trends and hot topics in the tech and advertising industry. Join hundreds of programmatic specialists in Copenhagen and hang out at the great dinner & after party.

Medlemmer af Kreativitet & Kommunikation, kan deltage for medlemspris.

PROGRAMME

  • 8:30: Registration and coffee
  • 9:00: Welcome to IAB Denmark’s Programmatic Conference 2019
    Hosts: Katie Blair, AppNexus a Xandr Company and Jacob Lachmann, Industry Expert
  • 9:05: Introduction by JP/Politikens Hus
    Dorthe Bjerregaard Knudsen, VP, JP/Politikens Hus
  • 9:15: Trends, attitudes and growth drivers in the European Programmatic market
    Simon Halstead, Verizon Media, IAB Europe Programmatic Trading Committee
  • 9:30: The programmatic market trends in perspective
    Simon Halstead, Verizon Media (moderator); Stephen Wing, Rubicon; Rune Werliin, AudienceProject; and Stevan Randjelovic, GroupM
  • 9:50: Keynote: The Ozone Project – Solving market issues through collaboration & shared technology
    Franz Etten, Head of Product at The Ozone Project
  • 10:20: Break
  • 10:35: IAB Transparency & Consent Framework v2.0
    Emanuele Ventrellar (IAB Europe), Matthias Matthiesen (Quantcast), Stevan Randjelovic (GroupM), and Christian Stavik (Berlingske Media)
  • 11:00: In-housing decathlon from an advertiser’s viewpoint
    Michael Stein, Semler Mobility, marketing responsible for SEAT, ŠKODA, Audi & Volkswagen
  • 11:20: 1st party data strategy between advertisers and publishers
    Carsten Hyldahl, Founder, unum.ai
  • 11:40: Taking TV advertising to the next level – through targeting and data
    Christian Godske, Head of Commercial Product Development, TV2 Denmark
  • 12:00: Lunch
  • 12:30: Keynote: Cutting through the hype – 10 forces that really shape digital advertising
    Daniel Knapp, Chief Economist, IAB Europe
  • 13:00: What is the cost of bad CMP implementation on your advertising revenues?
    Loïc Sfiligoï, Co-founder of Pubstack
  • 13:15: How to use Cookie Free Audience Data
    Søren Dinesen, CEO, Digiseg
  • 13:30: Break
  • 13:45: Building the Future of Advertising
    Daniel Clayman, VP, Northern Europe at AppNexus, a Xandr Company
  • 14:05: Experiments & incrementality in programmatic media buying
    Anders Kjærbøll, Digital Strategy Lead at Business Science, GroupM
  • 14:25: Is the reign over for the cookie monster?
    Luke Fenney, Vice President, Publisher Sales, International, IndexExchange
  • 14:45: Is Data Dead? Apple Killed the Cookie And What Are We Going to Do?
    Thomas Lue Lytzen, Head of Product Development & Insights, JP/Politikens Hus and Kasper Worm-Petersen, Head of Strategy, Ekstra Bladet
  • 15:00: Programmatic Native
    Frederik Bidstrup, Verizon Media’s Programmatic Native Platform in the Netherlands and the Nordics
  • 15:15: Break
  • 15:30: Keynote: Technology, Humanity – and the Future of Media
    Gerd Leonhard, Futurist, Humanist, Author of ‘Technology vs. Humanity’, CEO The Futures Agency
  • 16:10: Making the most of a digital moment
    Troels Ringsted, Senior Research Manager at Ryot Studio, Verizon Media
  • 16:30: The Big Programmatic Quiz
    Daniel Weilar, Primetime
  • 17:00: Closing & Drinks
  • 19:00: Dinner (registration needed) + late night after party