Her finder du alle kategorierne ved Effie Awards Denmark 2024

For marketing efforts proven effective in promoting intangible products and services within industries such as Media, Entertainment & Leisure, Culture & Arts, Gaming & E-sports, Lottery & Betting, Transportation & Delivery services, Travel & Tourism etc. Entries in this industry category can not also be submitted in any of the other industry categories.

For marketing efforts proven effective in promoting tangible products and goods within industries such as Retail, Restaurants, Beauty & Fragrance, Consumer Goods & Electronics, Fashion & Accessories, Food & Beverage, Fast Moving Consumer Goods, Health & Wellness products, Automotive etc.

Efforts used to introduce a new product or service that is not a line extension.Brand new products or new products in a new category are required to enter this category instead of their industrycategory.Address the category situation and how your product/service was new and the situation you faced as a resultof it being new. For example, what specifically was new? Why did the newness matter?

For marketing efforts proven effective from all types of non-profit and/or govermental organizations including charitable, social, civic, advocacy, trade, special interest, religious, etc. Includes membership drives, recruitment, fundraising, awareness etc. Entries in this industry category can not also be submitted in any of the other industry categories.

For efforts that effectively reached their audience through the creation of originalbranded content that is not advertising. The core of the entry should be content designed to be consumed/experienced and sought out by the consumer for entertaining or informative reasons. Entrants must detail the content,how it related back to the overall brand and business goals, how it was distributed to, and shared by, the audience,and the results it achieved for the brand and business. Branded content may be produced and distributed by eitherpublishers or independently and can include longform entertainment.Note:Judges will expect to understand whybranded content was chosen as a tactic.

For marketing efforts from businesses targeting other businesses. Includes B2B efforts for any type of product or service, from any marketplace segment.

Marketing efforts that promote corporations, not exclusively their products. Includes sponsorships, image and identity. In addition to presenting metrics related to the reputation, entrants are encouraged to also address how these metrics relate to the business of the brand and why they are important.

For efforts that have measurably shifted audience behavior toward more environmentally sustainable choices and/or grown demand for more sustainable products and services by incorporating environmentally-conscious messaging into their marketing. Show how effective marketing programs that incorporate sustainable strategies can make a positive difference for brands and for the environment. Over and above the standard Effie requirements to demonstrate a positive impact on business, there are specific areas of interest that relate to this award. Efforts entered must have as one of their main strategic objectives changing audience behavior towards more environmentally sustainable choices and environmentally conscious messaging must be a part of the marketing. Entrants should address how the sustainability goal relates back to the overall brand and business strategy. Criterion for this award is the result of behavior change toward more environmentally sustainable choices, with these elements being considered in judging: •Awareness – Making the audience aware of a sustainable product, service or action. •Trial – Trying the sustainable product, service or action for the first time. •Product/Service Substitution – Switching to a more sustainable product, service or action. •Change in Use–Using a product/service more sustainably than before or taking a more sustainable action.

Entries where Public Relations, including Public Affairs, External Relations etc. played a big part in strengthening the company's or brands reputation or successfully adressed a specific challenge in the outside world, e.g. in the market, in the social arena, the political arena, among investors, etc.
This category is for communications on the strategic platform for and execution of a PR effort, a specific campaign, an execution or a project-oriented effort. The strategic platform can, for example, include separate analysis and research efforts as well as the reasoned identification of goals, target groups, channels, media and activities as well as organization, resource use and possible evaluation / measurement. Results can include PR coverage, political impact, earned media value etc.

To be eligible, an entry may not be for a line extensionand must represent the only marketing effortsfor the brand during thetime period.The value of donated and non-traditional media as well as activation costs mustbe included. Budget eligibility is as follows: Maximum 2,5 mio DKK/per year. Only commercial and for-profit brands can enter here. A case submitted in one "Small budget"-category can not be submitted in another "Small budget"-category.

To be eligible, an entry must represent the only marketing efforts from the brand concerning the specific cause (eg. don't drink and drive) during the campaign period. The value of donated and non-traditional media as well as activation costs must be included. Budget eligibility (development + production + media/activation) is as follows: Maximum 2 mio DKK/per year. Only NGOs and non-commercial brands can enter here. A case submitted in one "Small budget"-category can not be submitted in another "Small budget"-category.”

For marketing efforts proven effective insolving/impacting a social problem or in expanding an existing program in ways that benefit our society.This is about creating positive societal and cultural change, challenging the established status-quo and changing accepted norms and stereotypes that create societal inequalities with inspired action. Examples include initiatives that tackle food poverty; access to healthcare or education; creating a more diverse, equitable and inclusive society; or creating equal opportunities at work and in wider society for all members of our society. Any effort that sets out to give back in some way for the greater good is eligible to enter, and any/allmarketing efforts, whether full campaigns or unique efforts within a campaign are eligible to enter as long a smeasurable results exist.

Efforts that experienced sustained success for at least three years are eligible for entry. At aminimum, include at least three years of creative work and case results, and include the current competition year’sresults. Work must have a common objectivein both strategy and creative executions; with a continuation of coreexecutional elements (e.g., spokesperson, song, theme, tagline, etc.) that demonstrates effectiveness over time. Aspart of the entry, specifically address how the effort evolved over time (e.g.,media choices, targeting, insights, newproducts/services, etc.). Answer all questions for the initial year and describe how/why change occurred over time.

Efforts that experienced sustained success for at least three years are eligible for entry. At a minimum, include at least three years of creative work and case results, and include the current competition year’s results. Work must have a common objective in both strategy and creative executions; with a continuation of core executional elements (e.g., spokesperson, song, theme, tagline, etc.) that demonstrates effectiveness over time. As part of the entry, specifically address how the effort evolved over time (e.g., media choices, targeting, insights, new products/services, etc.). Answer all questions for the initial year and describe how/why change occurred over time. Only commercial and for-profit brands can enter here. A case submitted in one "Sustained Success"-category can not be submitted in another "Sustained Success"-category.